Uber Technologies unveiled a new in-app hotel booking feature on Wednesday through a partnership with Expedia Group. The integration enables users to book properties listed on Expedia directly within the Uber flagship app.
This move marks the ride-hailing company's largest push into the travel market to date. By adding hotel bookings to its existing ride-booking, food-delivering, and package-transporting services, Uber aims to become a super app and a one-stop everything platform for travel, rides, and food.
The partnership is reciprocal, as Uber ride bookings will also be added to the Expedia app in June.