BHV Marais is ending its partnership with Chinese online fast fashion retailer Shein. French media reported the news on Tuesday, noting that the brand is expected to leave the Paris store by Christmas.
The move follows the sale of the landmark store opposite Paris City Hall. SGM, which has operated the outlet since 2023, sold it at a loss to a group of executives, including outgoing SGM CEO Karl-Stephane Cottendin. Cottendin stated that Shein would ideally leave the store by Christmas.
The decision comes amid months of controversy over Shein's presence in the department store. The fast-fashion retailer has faced significant outcry regarding its labor practices, environmental impact, and the online sale of childlike sex dolls.