Starbucks Korea will take the unprecedented step of closing all stores early on June 22 to conduct history training for its entire workforce. The move follows a botched promotional event that triggered a customer boycott.
The backlash was sparked by an ad campaign that evoked a 1980 military crackdown. The day of the reusable cup promotion coincided with the anniversary of the Gwangju uprising, during which 165 civilians were killed, though many believe the real figure to be much higher.
Shinsegae Group, which operates the outlets, stated that all employees will receive education in historical awareness and social sensitivity. This training will be conducted through the watching of videos.