Meta removes AI image feature on Instagram after privacy backlash

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Meta has discontinued a recently launched AI feature called Muse Image after drawing widespread criticism over privacy and copyright concerns. Launched on Tuesday, the tool allowed users to generate images using content from public Instagram accounts.

The feature drew swift blowback from Meta's user base and Hollywood agencies. Critics raised significant concerns regarding how public content was being used and altered by the AI tool.

Meta stated that the intent of the feature was to provide a useful creative tool and give people control over whether their public content could be referenced. However, the company confirmed it has nixed the tool following the backlash from its users.

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