Apple is expanding its advertising efforts with plans to introduce paid ads to its Maps service in the U.S. and Canada this summer. The move marks Apple’s entry into a market currently led by Google.
The company is also launching a new platform of Apple Business offerings on April 14, designed to help businesses manage devices and connect with customers. This includes tools to facilitate advertising within the Maps app.
Ads in Apple Maps are expected to appear in search results, potentially for terms like “restaurants,” and will function similarly to ads currently seen in the App Store. Apple has not revealed revenue projections for this new advertising venture.