Disney and TikTok are teaming up to allow content creators to use clips from the entertainment giant's extensive library of movies and TV shows to create short-form videos. This deal provides creators with official access to Disney assets.
As part of the partnership, Disney+ will bring creator content directly to its app. Disney stated that thoughtfully curated fan-created videos using clips from its library will be permitted to appear on the streaming service.
The move aims to boost short-form programming on Disney+. This partnership comes as streaming services continue to compete with social media giants for viewer attention.