Tesla CEO Elon Musk has announced that the electric car maker will wind down and halt production of the Cybertruck at its Texas factory. The decision is intended to free up capacity and make room for the production of the Cybercab, an autonomous taxi without a driver.
Production is expected to stop around the middle of next year, with the company paring back production from mid-2027 to prioritize the self-driving taxi. This marks the end of a failed effort to take a chunk of the lucrative US pickup market.
The shift follows years of weaker-than-expected sales for the futuristic electric pickup. While Musk predicted sales of 250,000 Cybertrucks a year, only 20,237 units were sold in 2025. Despite gaining a niche following, the truck's polarizing design did not achieve mass-market sales and resulted in several voluntary recalls.
Since its release in 2023, the Cybertruck has also become a symbol to some of the opposition to Musk amid his foray into US politics.