Apple is set to unveil new artificial intelligence features at its annual developers conference beginning Monday. This event marks the final conference featuring CEO Tim Cook before he turns his post over to John Ternus in September.
The company has unveiled the next generation of its artificial intelligence platform, which includes new AI integration into its software. This move is part of a bid to catch up with Silicon Valley peers in a critical market. Unlike some rivals, Apple is not reorganizing around the technology, though it is explaining its AI plans for a second time. To reboot Siri after struggling to release new AI tools, the iPhone maker turned to Google technology.
The new Siri AI aims to transform the digital assistant from a voice-controlled tool into an AI companion that can do significantly more. The updated assistant is capable of analyzing what is on the device screen and can reach out to the web for additional information.