Apple Inc. will hold its biggest product introduction of the year on September 9. The event will mark the beginning of the tenure for new Chief Executive Officer John Ternus.
Analysts expect the company to launch new iPhones and Apple Watches during the event. Among these releases is the company's first folding phone, which represents the biggest overhaul yet of the product that generates most of Apple's revenue.
Incoming CEO John Ternus will present this first foray into the foldable phone market. The new device is expected to hit shelves by the end of the year with a starting price of €2,200.