Tim Cook stated that Apple can no longer absorb the soaring costs of memory chips driven by the artificial intelligence boom. The CEO described the current situation as unsustainable.
In an exclusive interview, Cook noted that price increases for consumers are now unavoidable. These signals have raised concerns regarding broader inflation across the technology sector.
The outgoing boss did not disclose when these price increases will occur or how much they will be. He also did not specify which products would be affected.