Callaway has immediately ended its partnership with the popular YouTube sports channel Good Good Golf. The decision follows significant backlash over a video advertisement that depicted a man shoving a woman to the ground, which many believe made light of violence against women.
In response to the controversy, the golf equipment manufacturer announced it will donate $1 million to organizations dedicated to preventing violence against women and supporting survivors of domestic violence. Callaway had been partnered with the content creator for the past three years before the joint advertisement sparked the current fallout.
The repercussions have extended beyond Callaway, with retailers pulling Good Good products from their shelves. Additionally, Good Good Golf will no longer serve as the title sponsor for an upcoming PGA tournament.
Garrett Clark addressed the controversy, stating that the skit was in poor taste. The commercial has been described by some as the worst ad known to man.